Growth Marketing Manager – Digital Marketplace Automotive (f|m|d) (80-100%) – Zürich – Hybrid Work

Company Description

Welcome to SMG Swiss Marketplace 

We are a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.

Job Description

We’re looking for a motivated and data-driven Growth Marketing Manager to join our Automotive Marketing team reporting to Senior Customer Engagement Manager. In this role, you’ll play a key part in designing and executing personalized, multi-channel marketing campaigns that drive customer engagement and business growth. You’ll bring your marketing expertise, analytical mindset, and hands-on attitude to a fast-paced, collaborative environment where experimentation and continuous learning are at the heart of everything we do.

What you’ll do:

• Design and execute experiments to improve key funnel metrics (acquisition, activation, retention)
• Build and optimize multi-channel lifecycle programs across email, push, in-app, and on-site
• Analyze performance data and user behavior to uncover insights and inform strategy
• Work closely with Product, Data, and Engineering to ideate and launch growth initiatives
• Own and improve segmentation, targeting, and personalization across touchpoints
• Leverage tools like Braze, Bloomreach, or similar to run scalable, automated campaigns
• Continuously A/B test copy, channels, and workflows to improve outcomes
• Develop dashboards and reports to monitor growth KPIs and campaign impact

Qualifications

What you’ll bring:

• 3+ years of experience in growth marketing, CRM, or lifecycle marketing
• Strong analytical skills — fluent in data, comfortable with SQL and Excel
• Proven track record of running growth experiments and optimizing marketing funnels
• Hands-on experience with marketing automation platforms or CDPs (Braze, Bloomreach, Salesforce Marketing Cloud, etc.)
• Experience in customer journey mapping and personalized communication strategies
• Comfortable working cross-functionally with Product, Tech, and Data teams
• Organized and execution-focused — you can manage multiple initiatives at once
• Excellent communication skills in English and ideally German (French or Italian is a plus)
• Curious, resourceful, and growth-minded

Additional Information

Benefits you’ll love

• 6 weeks of holidays (with the possibility to buy up to 10 additional days)
• 40-hour week (flexitime with a cap at 45 hours – We take work-life balance seriously)
• 4 months› notice after the probationary period
• SBB Half-Fare Card
• You travel 1st class between SMG sites in Switzerland
• 18 weeks maternity and 6 weeks paternity leave (also in case of adoption)
• Professional accident and supplementary insurance (100% covered by SMG)
• No fixed office days (you work where you feel most comfortable)
• Independent counselling centre for personal and psychological problems
• Gender-neutral fair pay with clearly defined career profiles
• Choose your hardware (Mac or Windows + monitor for home)
• Choose your mobile phone (iPhone, Samsung, Pixel)

Apply now with your CV and send us any additional documents you think we should read to understand that you are the perfect fit.

About Us

SMG Swiss Marketplace Group AG. is a pioneering network of online marketplaces and cutting-edge European digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group AG. provides customers the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch).
The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

Disclaimer

SMG Swiss Marketplace Group AG primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.