Head of Digital Experience
Job Description
Join the Audi F1 Project – Shape the Future of Motorsport!
Welcome to the Audi F1 Project.
Audi will be competing in the FIA Formula 1 World Championship from 2026.
The new team has three locations. Audi’s Motorsport Competence Center in Neuburg (Germany) is considered one of the most modern of its kind in Europe. The Sauber Group’s Formula 1 factory in Hinwil (Switzerland) is known for its innovative technologies and passion for racing. The Sauber Motorsport Technical Center, UK will be operational this year. Our Power Unit comes from Neuburg, while Hinwil is responsible for the development of the chassis and race operations.
What you need? The mindset of an athlete. If you are someone for whom giving up isn’t an option and limits are just something to be overcome, you can bring Vorsprung durch Technik to Formula 1 with us. Become part of this unique project and make motorsport history.
This position for the Audi F1 Project is at Sauber in Hinwil (Switzerland).
We are looking for a strategic and execution-focused Head of Digital Experience to lead the development and management of the Audi F1 Digital Ecosystem. This role is responsible for creating a scalable, fan-centric digital platform that enhances engagement, drives data-driven marketing, and unlocks new commercial opportunities for the Audi F1 team. As we enter Audi’s debut F1 season in 2026, this role will be critical in launching and optimizing the Audi F1 Digital Platform, ensuring seamless user journeys, data governance, and commercialization strategies. The ideal candidate will bring deep expertise in digital strategy, platform management, CRM, and fan engagement ecosystems.
- Lead the development and execution of the Audi F1 Digital Platform, ensuring a seamless, scalable, and innovative fan experience
- Oversee platform architecture, user experience (UX) design, and CRM system integration to enhance fan engagement, data acquisition, and loyalty
- Develop and manage data governance frameworks to ensure strict compliance with data privacy regulations and internal policies
- Collaborate with cross-functional internal teams (Marketing, IT, Legal) and external partners to ensure technical feasibility and commercial success of the platform
- Drive commercialization strategies for fan monetization, digital content activation, and integration of third-party partnerships
- Define and execute a roadmap for continuous platform development and improvement to ensure long-term growth and sustainability
- Ensure seamless data flow and insights generation to support targeted marketing and audience segmentation
- Align platform strategy with Partner ecosystems while maintaining independence for specific needs
- Bachelor’s or master’s degree in marketing, communications, or a related field
- 7+ years of experience in digital platforms, CRM, or fan engagement ecosystems, preferably within the sports, automotive, or technology industries
- Proven track record of leading large-scale digital projects and delivering impactful fan engagement solutions
- Strong expertise in data governance, CRM systems (e.g., Adobe, Salesforce), and fan engagement strategies
- Understanding of fan engagement models, loyalty programs, and digital monetization strategies
- Ability to manage and align internal teams with external agencies and technology partners to achieve platform goals
- Strong analytical mindset with experience using data analytics tools to optimize KPIs, improve UX, and drive platform performance
- Proficiency in English language skills. German language skills will be an advantage